An AI builder gets you a page. A studio gets you a website.
We're not going to pretend website builders are useless — they're genuinely good at putting something online fast. But there's a difference between a page that exists and a page that turns a visitor into a phone call. Here's an honest look at where each one fits.
- You need a placeholder online today.
- You're testing whether an idea has customers at all.
- The site is a hobby or a side project, not the business.
- You genuinely enjoy tinkering with it yourself.
- The site has to bring in work, not just exist.
- You don't have hours to spend editing and fixing it.
- You want to be found for your service in your town.
- You'd rather email one person than search a help centre.
The honest comparison.
No trick columns. This is what actually differs when you compare a generated site to one a studio builds for you.
| AI / DIY builder | Casvori | |
|---|---|---|
| Time to something online | Minutes. It looks finished before it is. | A first draft in a few days, built around your actual business. |
| Design decisions | One of a few templates, filled in with generated blocks. | Layout, spacing and hierarchy chosen for what you want people to do. |
| The words on the page | Generic filler that reads like every other generated site. | Written for your services, your area, and the questions you get asked. |
| Local search setup | Usually an afterthought — titles and descriptions left as defaults. | Page titles, descriptions, structured data and a sitemap set up properly. |
| Who owns the domain | Often bundled into the subscription; leaving can be awkward. | Your domain, in your name — transferable to you whenever you ask. |
| When something breaks | A help centre article and a support queue. | You email us and a person answers. |
| Changes later | You do them yourself, in their editor, on their terms. | $9.99 per update, or a care plan if you'd rather never touch it. |
| Cost over three years | A monthly subscription that never ends, plus your own hours. | $199–$499 once, and only an optional care plan after that. |
Builder pricing and features vary by platform and change often — figures above are typical ranges, not quotes. Nothing here is a guarantee of search rankings, traffic, or revenue.
What we actually do.
Five things that happen on every build, none of which come out of a template picker.
We read the business first
Before any layout exists, we look at who's buying from you, what they need to see to trust you, and what the one action on the page should be. A generator can't ask you that — it starts from a template and works backwards.
One page, one job
Most small business sites fail because they say everything at once. We structure each page around a single next step — call, book, message — and cut the rest until it earns its place.
The copy is written, not filled
Headlines, service descriptions and FAQs are written from what you tell us in the intake, in your voice. If a sentence doesn't help someone decide, it doesn't stay.
The technical side is set up on purpose
Titles and descriptions, structured data, a sitemap, fast-loading images, and a mobile layout checked on a real phone. No promises about rankings — just the groundwork done correctly.
Seven days to change your mind
From your first draft you get a week of unlimited revisions. Reply as many times as you like. Nothing is due until you're happy and the site is live.
Fair questions, straight answers.
We use modern tooling like any studio does — it speeds up the boring parts. What we don't do is hand you a generated template and call it a website. The structure, the copy and the design decisions are ours, made for your business, and you talk to a person the whole way through.
Honestly, yes. If you need a placeholder up today, you're testing an idea, or the budget genuinely isn't there yet, a builder will do the job. It stops being the right choice when the site is meant to bring in customers and you don't want to maintain it yourself.
It looks that way for the first few months. A builder subscription typically runs $16–$45 a month forever; over three years that's several hundred to well over a thousand dollars, plus your own time building and fixing it. Our builds are $199, $299 or $499 once, with only an optional care plan after that.
Yes — that's a redesign, and it's one of the most common things we do. Your current site stays up while we build; we only switch the domain over once you've approved the new one. See our redesign walkthrough for exactly how the switch works.
No. The domain is in your name and the site is yours once the build invoice is paid. Care plans are month to month and you cancel by email. Nothing goes offline because you stopped a care plan.
Send us the site you have now.
Built it on a builder and it isn't pulling its weight? Send the address and a real person will write back with what we'd change — free, no meeting required. Or email us directly at contact@casvori.com.
A builder gives you a page. A studio gives you a plan.
- 01Structure first
We decide what each page is for before styling anything.
- 02Written for your buyer
Copy shaped around the call or booking you actually want.
- 03Maintained by people
Edits handled by the studio, not a help centre article.
